Nook Color Sale!

Barnes & Noble's Award-Winning $199 NOOK Color(TM) Now Even Better with Streaming Entertainment and More Breathtaking Content in VividView(TM)

Biggest-ever, Free Software Update Adds Access to Popular Movies, TV Shows from Top Services Including Netflix and Flixster, with Others Coming Soon

Largest Digital Catalog of Books, Newspapers, Interactive Magazines, Children's Picture Books and Now NOOK Comics(TM)

Today Only: Free $25 Gift Card with NOOK® Device Online Purchase Using a MasterCard® Card

Introducing Instant NOOK Book(TM) Gifting - the Perfect Holiday Present for NOOK Customers Who Love to Read


New York, New York - December 12, 2011 - Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, continues to enhance its critically acclaimed NOOK Color with the largest-ever software update to the device now available at no cost (www.nookcolor.com/update), adding over 100 feature enhancements, access to top video and music services, popular apps, comics and more. With new tablet features and access to the best names in entertainment, the first-ever Reader's Tablet(TM) is now even better at the incredibly low price of $199. Customers can enjoy popular movies and TV shows through leading services like Netflix and Flixster, with others coming soon. The update also brings faster, easier access to the world's largest digital catalog of color and interactive books, magazines, children's books, high-quality apps, and now comics and graphic novels.

The perfect holiday gift for those who love to experience all types of content in rich, beautiful color on the world's most advanced VividView(TM) display, NOOK Color is available for new customers to purchase immediately in NOOK Digital Shops(TM) at their neighborhood Barnes & Noble stores, www.nookcolor.com and other leading retailers. Today only, customers who purchase any new $199 NOOK Color online with a MasterCard will receive a free $25 Barnes & Noble Gift Card, along with free shipping. This offer also applies to the #1-rated $99 NOOK Simple Touch(TM), and the all-new $249 NOOK Tablet(TM), the company's fastest, lightest tablet with the best entertainment displayed in stunning VividView. Additional details are available at www.nook.com.

"Building upon our award-winning reading experience and vast digital content catalog, we are excited to offer our largest NOOK Color software update ever that will bring access to movies, TV shows, hundreds of new apps, comics, graphic novels and more to our time-tested, critically acclaimed Reader's Tablet," said William Lynch, Chief Executive Officer of Barnes & Noble. "This innovative product continues to receive high acclaim as an Editor's Choice and is ranked among the most highly rated eReaders by many leading technology reviewers. At the incredibly low price of $199, customers can discover all types of interactive content specifically designed for the stunning, 7-inch display, in addition to staying connected through e-mail and the web. We encourage customers to stop by their local Barnes & Noble this holiday season to learn about the whole portfolio of NOOK devices and receive free support from one of our highly-trained NOOKsellers."



- Be of Good Cheer!