Kindle Fire Ships!

Kindle Fire, already the bestselling item on Amazon.com, will start arriving on customers’ doorsteps one day early

SEATTLE--(BUSINESS WIRE)--Nov. 14, 2011-- (NASDAQ: AMZN) – Amazon.com today announced it is shipping Kindle Fire, already the bestselling item on Amazon.com, one day early. Kindle Fire offers more than 18 million movies, TV shows, songs, books, magazines, apps and games, as well as free storage of Amazon digital content in the Amazon Cloud, Whispersync for books and movies, a 14.6 ounce design that's easy to hold with one hand, a vibrant color touch screen, a powerful dual-core processor and Amazon Silk – Amazon's new revolutionary web browser that accelerates the power of the mobile device by using the computing speed and power of the Amazon Web Services cloud – all for only $199. To learn more about Kindle Fire, visit www.amazon.com/kindlefire.

“We’re thrilled to be able to ship Kindle Fire to our customers earlier than we expected. Kindle Fire quickly became the bestselling item across all of Amazon.com, and based on customer response we’re building millions more than we’d planned,” said Dave Limp, Vice President, Amazon Kindle. “Customers are excited about Kindle Fire because it is a premium product at the non-premium price of only $199.”

Kindle Fire offers customers a fully-integrated service with instant access to over 18 million movies, TV shows, magazines, newspapers, books, songs, apps and games, including:

Over 100,000 movies and TV shows from Amazon Instant Video
Over 17,000,000 songs from Amazon MP3
Millions of books
Over 400 full-color magazines and newspapers
100 exclusive graphic novels from DC Comics, including Watchmen, the bestselling graphic novel of all time
Several thousand apps and games, including Netflix, Pandora, Hulu Plus, Rhapsody, and games from Electronic Arts, Zynga and Rovio
A free month of Amazon Prime, which offers two-day shipping and access to nearly 13,000 movies and TV shows available to stream at no additional cost and exclusive access to over 5,000 popular books from the Kindle Owner’s Lending Library to read on any Kindle device at no additional cost and with no due dates
Early comments from product reviewers on Kindle Fire include:
“The Kindle Fire is a 7-inch tablet that links seamlessly with Amazon's impressive collection of digital music, video, magazine, and book services in one easy-to-use package. It boasts a great Web browser, and its curated Android app store includes most of the big must-have apps (such as Netflix, Pandora, and Hulu). The Fire has an ultra-affordable price tag, and the screen quality is exceptional for the price.” – CNET

“The Fire is a marvelous device.” – Chicago Sun-Times

“It sounds horribly corny, but you'll feel a little powerful using the Fire, in a consumer couch potato kind of way. The volume of stuff that's available for your brain to munch on is so immense and easy to grab that the Fire feels massive beyond its small-ish frame—which, by the way, is sturdy and satisfying to hold, like a good paperback. A paperback filled with internet magic and delectable liquid crystal. The Kindle Fire is a spigot, and Prime tastes delicious.” – Gizmodo

“It bakes in books, music, movies, apps/games, magazines, multi-tasking, universal search, easy access to anything you have in Amazon’s cloud, and a sense that this device and Amazon know you.” – Mashable

“The Kindle Fire's killer feature may be its access to the free streaming movies and TV shows that are among the benefits of subscribing to Amazon Prime, the company's $79-a-year premium program. (A free 30-day subscription to the service is included with the Kindle Fire.)” – The world’s leading consumer magazine

“The culmination of 17 years of work, the Kindle Fire is the missing piece of the company's vast corporate puzzle, bringing into harmony nearly every discordant service the company has built since CEO Jeff Bezos first set up shop in his garage in 1994.” – Fortune

Kindle Fire orders are fulfilled on a first-come first-served basis. Customers can purchase now at www.amazon.com/kindlefire.

For high-resolution images of Kindle Fire, visit www.amazon.com/pr/kindle.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.



Source: Amazon.com, Inc.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr



- Be of Good Cheer!