Nook Volor Halloween News

Halloween Treats Arrive for NOOK Color

It's the Great Pumpkin, Charlie Brown; Extreme Face Painting; Phineas & Ferb: Haunted Hayride; Angry Birds Seasons and More from Barnes & Noble

New NOOK Daily Find Provides Readers with Great Daily Deals on NOOK Books(TM)


New York, New York - October 31, 2011 - Barnes & Noble, Inc. (NYSE: BKS), continues to enhance the reading experience for its critically acclaimed, award-winning NOOK Color by adding new content to its ever-expanding digital catalog, including special seasonal features and family favorites just in time for trick-or-treating. Customers can enjoy even more of the titles they love in rich, beautiful color - including such festive fall children's favorites as It's the Great Pumpkin, Charlie Brown, with interactivity and animation; Phineas & Ferb: Haunted Hayride; Dora's Perfect Pumpkin; Happy Halloween, Curious George and more.

Autumn fun is in full swing with a spooktacular assortment of timely books, magazines and apps, including Angry Birds Seasons, Halloween Coloring Book, The Berenstain Bears Go on a Ghost Walk and an enhanced version of Extreme Face Painting, full of video demos to help inspire Halloween ideas and creativity. With one of the world's largest digital content collections, NOOK Color offers the best-in-class experience for people who love to read everything, and is the best value available now on the tablet market at just $249.

"With exclusive and interactive children's content, a robust selection of popular, high-quality apps, more top 100 magazine titles than any other digital newsstand and over 2 million books available, NOOK Color allows readers of all ages to access more of the content they want, and enjoy it anywhere on a beautiful 7-inch display," says Jamie Iannone, President of Digital Products, Barnes & Noble. "We are committed to continuously building upon our terrific selection of digital content for this world-class reading experience, so NOOK Color customers can get into the spirit with fun, seasonal reads and new content at their fingertips, all year round."

Beyond the seasonal treats, there's much more in store for Barnes & Noble's customers. Book lovers and technology enthusiasts alike will enjoy an exciting new addition to the NOOK Bookstore(TM) - Steve Jobs by Walter Isaacson, featuring the biography of the late Apple visionary. Barnes & Noble has also expanded its library of over 2 million titles to include Bill O'Reilly's latest bestseller Killing Lincoln: The Shocking Assassination that Changed America Forever, Seriously... I'm Kidding by Ellen Degeneres and an enhanced version of the comedic memoir Shatner Rules by William Shatner. Current NOOK bestsellers include Rick Riordan's Son of Neptune, John Sandford's Shock Wave, Lee Child's The Affair and long-running favorite The Help. And now, the new NOOK Daily Find program enables all NOOK customers to enjoy new finds and special deals on great NOOK Books every day. Customers can enjoy deals on select NOOK Books from leading authors including Mitch Albom, Susan Mallery, P.J. O'Rourke and many others by visiting www.bn.com/dailyfind.

Animals are a hit with kids this month, with best-selling children's book Brown Bear, Brown Bear, What Do You See? by Eric Carle making its digital debut on November 15 as a NOOK Kids Read to Me(TM) book narrated by Gwyneth Paltrow, available now for pre-order on www.nookkids.com. Kids can play along with games and animation in the new Bear in Underwear Read and Play(TM) picture book for NOOK Color. With NOOK Kids, Barnes & Noble customers can choose from more than 650 interactive titles in the world's largest collection of digital picture books, and thousands of children's chapter books on NOOK Color, as well as the free NOOK Kids for iPad(TM) application (www.nookkids.com/ipad and www.itunes.com/appstore). Bestselling NOOK Kids picture books include It's the Great Pumpkin Charlie Brown, Winnie the Pooh: Party in the Wood, Barnyard Dance! and But Not the Hippopotamus by bestselling author Sandra Boynton, and titles featuring kids' favorite characters like Phineas & Ferb, Lightening McQueen, Mickey Mouse, Curious George, SpongeBob Squarepants and more.

Adding many high-quality apps to the NOOK Apps(TM) collection each month, Barnes & Noble offers a wide selection, including popular new titles such as The Berenstain Bears Go on a Ghost Walk, Taptu Fashion, Audubon Birds and Halloween Coloring Book. TV lovers can now download the new SHOWTIME app free of charge to check schedules, review episode guides and watch hundreds of video clips from popular programs including hit series Dexter and Homeland starring Claire Danes. Top paid NOOK Apps include Scrabble, OfficeSuite Professional 5, Flipz Tropical, Shrek Forever After Storybook, and NCIS Based on the TV Series, with Dropbox, Abbeys Free Decorative Wallpaper, Conqu and Gamefly among the top free apps available.

With over 240 great magazine and newspaper titles available, NOOK Newsstand now offers digital editions of Real Simple, Better Homes & Gardens and the premiere issue of HGTV Magazine. Recently added enthusiast titles include PCWorld, MacWorld, Art Jewelry, Bead Style, Motorcyclist, Flying and Cruising World. All periodicals are available for subscription with a 14-day free trial or via single copies. Current bestsellers in NOOK Newsstand include PEOPLE, Cosmopolitan, Real Simple, Reader's Digest, Us Weekly, National Geographic, TIME, Food Network Magazine, The New York Times, USA TODAY and The Wall Street Journal.

Exclusive More in Store(TM)
Barnes & Noble continues to offer new More In Store content, exclusively available for NOOK Color and NOOK device customers in any of Barnes & Nobles more than 700 bookstores by connecting to free in-store Wi-Fi service. During the month of November, customers can enjoy contributions from cooking impresario Lidia Bastianich, environmental whistle-blower Erin Brockovich, paranormal romance star Marjorie Liu, breakout cooking coach Kathleen Flinn, New York Times bestseller Susan Orlean and rising historical star Stella Duffy. More In Store content is updated weekly and each new feature is available for four weeks on a rolling basis. NOOK customers can always check the recent content by visiting www.bn.com/moreinstore.

About NOOK® from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like(TM) with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore(TM) of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color(TM), the best-value on the tablet market ($249), features a stunning 7-inch VividView(TM) Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch(TM) ($139), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store(TM) feature to read NOOK Books(TM) for free, and the More In Store(TM) program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, and P.C. Richard & Son stores.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad(TM), iPhone®, iPod touch®, Android(TM) smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library(TM) helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study(TM) (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids(TM) (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español(TM) (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday(TM) NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore(TM) (www.bn.com/ebooks). Through Barnes & Noble's NOOK(TM) eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK Simple Touch(TM), NOOK 1st Edition(TM), NOOK 1st Edition Wi-Fi(TM), NOOK Color(TM), Fast Page(TM), NOOK Books(TM), NOOK Bookstore(TM), NOOK Newsstand(TM), NOOK Magazines(TM), NOOK Newspapers(TM), NOOK Apps(TM), PubIt!(TM), NOOK Kids(TM), Read In Store(TM), More In Store(TM), NOOK Friends(TM), LendMe®, NOOK Library(TM), NOOK Boutiques(TM), The Barnes & Noble Promise(TM), NOOK Books en español(TM), NOOK Study(TM), Free Friday(TM), Lifetime Library(TM) and Read What You Love. Anywhere You Like(TM) are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

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